How To's · Ambient Scenting
Ambient Scenting 101: Choosing the Right Diffusion System
A boutique hotel group wanted a signature lobby scent across 12 properties but kept getting inconsistent results — some lobbies smelled overpowering, others smelled of nothing at all.
The Challenge
What we walked into
Each property had been buying plug-in diffusers off the shelf. Coverage was wildly inconsistent because the units couldn't account for ceiling height, HVAC return location, or foot traffic. Guest survey scores on 'lobby ambiance' were trending down.
The Solution
How Luften approached it
Luften surveyed each lobby, calculated the air volume and turnover rate, and specified a cold-air diffusion system tied directly into each HVAC return. A single custom fragrance was loaded across all 12 properties and tuned per location to a measured intensity target.
The Results
What changed
Lobby ambiance scores rose 31% on the next guest survey cycle. Fragrance consumption is now predictable and budgeted per property, and the brand finally has a recognizable scent identity guests mention by name in reviews.
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